Simon Sinek is a British-American author, motivational speaker, and organizational consultant. He is the author of five books, including "Start With Why" and "Leaders Eat Last." Sinek is known for popularizing the concept of "Why" and for his viral TED Talk, "How Great Leaders Inspire Action," which is one of the most-watched TED Talks of all time.
His insights on leadership, purpose, and inspiration have helped countless individuals and organizations discover their purpose and create more inspired, safe, and fulfilled workplaces. Sinek's philosophy centers around the idea that great leaders and organizations prioritize why they do something, not just what they do or how they do it.